Skee-Ball. We all know and love it. It’s a cross- generational brand that is rich in brand equity and recognition due to its deep history and immense popularity.
It’s a nostalgic mark that brings up fond memories of simpler times and pure joy. Whether being played during summer vacations on the boardwalk or at birthday parties at the local game room with friends, Skee-Ball is a sentimental and meaningful brand.
This is why it makes sense that our licensing partners are having so much success utilizing the mark that everyone knows and loves.